FOR COACHES

Her $340K Coaching Business Was Actually Losing Money. Business Bookkeeping Services Found the $19,000 Leak.

A $180,000 launch week, three payment platforms, and no idea whether any of it was profitable.

Last July, Maren Cole closed a $180,000 mastermind launch in one week: twelve new clients landing on Stripe and absolutely no idea whether any of it was profitable. She had the revenue screenshot. She did not have the number that mattered. This is what her books actually said once someone finally reconciled them.

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Real accountants Flat monthly pricing Taxes filed for you

Phoenix · August 25, 2026 · 6 min read

One practice. One review.

$340K

top line that was never really $340K

“I built a six-figure practice and I still felt like I was guessing about my own money. The review found $19,000 I didn't know I'd lost to fees and missed deductions, and it caught a tax shortfall before the IRS did. I have never felt more in control of this business.”

Maren Cole · Executive coach, $340K practice

The Story

Twelve seats, $15,000 each, gone in five days

Maren runs a $340,000-a-year executive coaching practice. Clients pay through Kajabi for group programs, Stripe for 1:1 packages, and a handful of legacy PayPal invoices she never migrated. Her signature offer, a twelve-week mastermind called The Executive Reset, sold out in a July launch week. By every measure that shows up on a dashboard, it was her best week ever. Ask her what she kept after Kajabi's cut, Stripe's fees, her certification renewal, and her software stack, and she could not have told you.

Fitness tracking — 12 seats at $15,000, sold out in five days. She had the revenue screenshot, not the number that mattered.

The Problem

Fluent in launch copy, in the dark on her own numbers

Most coaches selling through Kajabi, Stripe, and PayPal are fluent in client transformation and completely lost on what their business actually earns. Maren's fixes were the ones every coach tries: a color-coded spreadsheet updated twice a year, TurboTax at filing season, and a generalist CPA who, in her words, files my return and never once asked me a question about my business. None of it said what her signature program earned after platform fees. None of it said what she owed on income that arrives in one enormous week instead of a steady paycheck. If you built something people pay $15,000 to join, you should not feel like an amateur reading your own bank statement.

payment platforms, Kajabi, Stripe, and PayPal, none reconciled against the others, plus a CPA who never asked one question

Maren's practice, before the review

What We Tried

A spreadsheet twice a year, TurboTax in April, a CPA who leaves

Each of those tools solved a piece. The spreadsheet recorded deposits. TurboTax filed the return. The CPA signed it. Not one of them separated Stripe and PayPal fees from revenue, noticed a certification renewal paid from a personal account, or recalculated her estimates the month a $180,000 launch closed.

What each one actually did

	Spreadsheet + TurboTax	Generalist CPA
Kajabi, Stripe, PayPal in one ledger
Processing fees separated from revenue
Renewals and software categorized as business	Some	If handed over
Estimates recalculated when a launch closes
Asks a question about the business
Files the return

Sound familiar? A 30-minute call tells you exactly where you stand.

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Free 30-minute review. No pitch deck.

The Discovery

Nine business days and a $19,000 leak

In August, ahead of her fall launch, Maren brought her Kajabi export, Stripe payout history, and PayPal records in for a full books review. It took nine business days and rewrote her year. Her $340,000 top line was never $340,000: $14,200 in Stripe and PayPal fees had never been separated from revenue. A $3,800 certification renewal sat in personal checking, unclaimed. $6,200 in software subscriptions was scattered across two cards, never categorized. And her quarterly estimate for the launch quarter was short by $9,100.

The leak, line by line

Certification renewal, paid personally, unclaimed$3,800

Software subscriptions, never categorized$6,200

Quarterly estimate short for launch quarter$9,100

Processing fees counted as revenue$14,200

Deductions missed plus tax shortfall$19,100

The FixAMADAE

One reconciled ledger, every month, with a real accountant reading it

Amadae connects Kajabi, Stripe, and PayPal into one reconciled ledger every month, so revenue, fees, and refunds stop living in three places. Every expense is categorized the way a coaching business actually spends: certification renewals, retreat and venue costs, software, launch contractors, with nothing left unclaimed in a personal account. Because a real accountant sees income as it lands, quarterly estimates are recalculated whenever a launch spikes revenue instead of discovered as a shortfall in April. Books, payroll, and taxes in one flat monthly price.

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Fixed in Maren's first 60 days

Kajabi, Stripe, and PayPal reconciled into one ledger
$14,200 in processing fees separated from revenue
Certification, venue, and software costs categorized
Estimates recalculated the month the launch closed
Net program revenue for The Executive Reset, not gross
Anything left in a personal account unclaimed

The Proof

In control of a six-figure practice for the first time

The result was not a prettier spreadsheet. It was a monthly answer to the question every coach eventually faces: is the business working, or does it just look like it is? For Maren the answer came with $19,000 attached and a tax shortfall caught before the IRS caught it.

Maren Cole

Executive coach, $340K practice

$19,000 found, tax shortfall caught before the IRS did

Why NowAMADAE

Fall is for finding out what the launch actually earned

Summer is for closing the launch. Fall is for finding out what it earned, before Q3 estimates come due September 15 and before another season of guessing compounds the gap. Maren's review took nine business days and found $19,000. Yours might find more, or it might confirm you are already in control, which is its own kind of relief. The call is free and there is no long-term contract.

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9 days

business days Maren's review took to find $19,000. Q3 estimates are due September 15 and fall launch season is already on the calendar.

Maren's review, August

One practice. One review.

$340K

top line that was never really $340K

$19,000

in missed deductions and tax shortfall found

$9,100

quarterly estimate shortfall caught before the IRS did

business days from records to a real number

One client, with permission. Your numbers will differ.

Accounting built for launch-based income

Books, payroll, and taxes from real accountants, for one flat monthly price starting at $249.

Kajabi, Stripe, and PayPal reconciled into one ledger monthly
Certification, venue, software, and contractor costs categorized by a real accountant
Quarterly estimates recalculated whenever a launch spikes revenue
S corp setup, payroll, and year-end returns included

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No long-term contract. Cancel any time. The intro call is free.

Plans from

$249/mo

If you make $40K - $69K. Flat, no hourly bills.

Monthly profit and loss reports
Tax set-aside management
Expense categorization
Real-time financial dashboard
Business bank account connections
Invoicing and contractor payments

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Cancel any timeReal accountantsTaxes filed for you

Straight answers

Questions creators ask us

I already have a bookkeeper. Isn't that enough?+

Entering transactions into software is not the same as reconciling three payment platforms, flagging missed deductions, and adjusting your tax strategy as income moves. A once-a-year CPA files what happened. Ongoing books tell you what is happening now, while you can still act.

Isn't this only for practices with a finance team?+

The review that found Maren's $19,000 cost far less than the leak itself. Plans start at $249 a month, flat, and the price is listed before you ever book a call.

I don't make enough yet to need this.+

That belief is what keeps six-figure coaches filing like hobbyists. The coaches building real wealth are not the ones with the fanciest launch page. They are the ones who know their numbers cold.

Find out what your launch actually earned

One conversation, not a sales pitch. Your platform history, reconciled, and a real number before Q3 estimates come due.

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