01
Your gross commission number is lying to you
Every agent I talked to could recite their GCI without blinking. Almost none could tell me what a single closing netted after the broker split, the transaction fee, the referral fee, and the staging invoice. One agent's $12,000 commission on a $400,000 listing looked like a great month. She actually kept $7,900, and that $4,100 gap is the difference between planning around reality and planning around a number that never hit your bank.
Do this today: Pull your last five closing statements and write the net number, after every split and fee, next to the gross.
One closing on a $400,000 listing




