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Your GCI number is a vanity metric
Gross commission income is the number every agent tracks religiously. It has already been cut by your broker split before you see a dollar, then cut again by transaction fees, staging, photography, ads, and referral fees you may have forgotten you agreed to. In our review the average agent kept 61 cents of every GCI dollar. Several thought it was closer to 80.
Do this today: Pull your last three closing statements this week and calculate net take-home for each deal, not GCI.
What agents keep of every GCI dollar
Average across 30 agent books reviewed this summer




